Every form has its own analytics page, organised into tabs at the top.

Overview tab

  • Total responses, questions, avg completion time, top location — at-a-glance stats
  • AI summary — a narrative report of what your responses are telling you
  • Smart scoring — NPS, CSAT, top-box or average rating panels (if applicable)
  • Suggested actions — AI-generated next steps
  • Submissions over time — daily volume chart
  • Top locations — most common respondent locations
  • Sentiment barometer — positive vs negative breakdown
  • Word cloud — common terms in free-text responses
  • Age distribution — if you have an age question
  • Hotspot map — geographic visualisation

Smart scoring tab

Detailed NPS/CSAT/top-box panels with score distributions. Only appears if your form has rating questions.

Responses tab

The raw data: one row per completed submission, one column per question. Sortable and resizable.

Drop-off tab

Completion rate, count of incomplete responses, and which question caused the most abandonments.

Question report tab

Per-question charts (bar, pie, histogram) with optional segment filters by sentiment or by another answer.